Launching Your Product into the Market

Top European cities like London and Berlin aren’t the only place abuzz with the latest and greatest start-ups. The start-up economy is continually gaining strength all throughout the world.  

Indeed, a successful start-up has the capability to bring about astronomical rewards. However, it is important to note that launching your product into the market can be a complex process.

Here are the basic steps to help you understand how launching your product into the market works. 

Coming up with an idea

To hatch a start-up, you need to come up with a creative idea for that start-up. Yet, coming up with the idea is just a fraction of what this step entails. Not only do you need to have an idea, but most of the brilliance in this step is figuring out how your idea can come to life.

To start generating the possibility of coming up with a viable idea, ask yourself these questions: 

●     How am I going to make this idea work?

●     How much money am I going to need to make this idea a reality?

●     How many people am I going to need on my team to make this work?

●     Is there a market for this idea?

While you might not have all the answers, it is important to contemplate your idea’s intricacies to ensure it is possible. After all, an investor is going to want specifics to secure a deal.

Validating Your Idea

Once you have a working theory of making your idea into a reality, you need to validate your idea. That means you need to start carving out some specifics about the market, the functionality, and the price point (Remember, it always comes down to money.)

Consider asking yourself the following questions:

●    What is my target audience?

●     How many people fit in my target audience?

●     What experience tells you this will solve a problem for your target audience?

●     How much will it cost to produce the product?

●     How much will you need to sell the product to turn a profit?

●     Is your target audience willing to purchase your product at this price point?

Ultimately, you want to make sure that your product will benefit the people in your target audience.

Researching Your Idea

Once you know the questions that need answers to validate your idea, you need to conduct market research to ensure this idea stands up to your target market’s needs and scrutiny.

Plus, you need to make sure there isn’t another product on the market that solves the problem your idea is trying to solve in the same way or better way.

Creating a Prototype

After conducting a realistic check for your idea’s value, it is time to create your prototype.

Now, this prototype doesn’t need to look exactly like the final product. There is software available that creates your Minimum Viable Product (MVP) and can test it in a realistic, virtual environment. That means you don’t have to physically build the product to have a functioning and data-driven prototype.

Nevertheless, you need something, either virtual or physical, that functions or proves it will function as close to the real product as possible.

Test Marketing/Launch StrategyDevelopment & Execution

Once you have your prototype, you should focus on testing your marketing and launch strategy, along with solidifying the launch plans. You need to know the best way to introduce your product to your target audience. You need to make it appealing, something you can get them excited to try.

Launch Day

Launch Day is both exciting and terrifying. While this is the day you have worked so hard for, it is also the day that will likely decide your start-up’s fate.

The reason is that you worked hard for this day. If you planned the day correctly, everything should go as planned.

Product Support & Improvement

Getting to the launch phase means that a whole new adventure is beginning. After the launch, you evaluate your strengths and your shortcomings. Figure out what went right and what went wrong.

“Why did things turn out the way they did?”

After figuring out the reasons behind what went well and what could’ve gone better, you can work toward improvement.

Basement2Boardroom is dedicated to boosting your start-up process and offering guidance to turn your start-up into a fully developed, thriving business. Get in touch with us to set up a meeting!